Locked in experts
Critical know-how often lives with a small number of people.
Practical operator · Curious builder
Making knowledge
work harder.
I help organisations capture operational knowledge, improve the way work is done, and build workforce capability.
I’m Manoj. I started my career in higher education before moving into digital advertising operations and operational excellence. Over time, I became increasingly interested in how organisations work, how knowledge flows between teams and how processes can be improved. More recently, I've been exploring how AI can help make organisational expertise easier to access, learn and scale.
Operations • Knowledge Systems • AI Enablement
01 · About
Different industries.
Familiar problems.
Across higher education, digital Ad Operations, AdTech and Operational Excellence, I kept encountering the same underlying challenge: valuable knowledge was difficult to access.
It lived inside teams, relied on a handful of experts, and became harder to maintain as organisations grew. Whether the challenge involved onboarding new employees, building offshore capability, improving operational processes or documenting ways of working, the goal was often the same: helping organisations capture knowledge, build capability and scale expertise more effectively.
My work has increasingly focused on understanding how organisations operate, how knowledge flows between people, and how technology can make that knowledge more useful.
I don't come from a traditional consulting or engineering background. What I know has been learned by solving real business problems, working alongside stakeholders and continuously testing better ways of working.
15+ years of experiencePractical problem solvingContinuous learning
I discover how organisations work, identify operational bottlenecks, document tacit knowledge, redesign workflows and help teams adopt better ways of working.
The recurring challenge
Organisations have knowledge.
Access is the problem.
Scattered everywhere
Documents and answers are spread across systems, formats and teams.
Slow to learn
New employees depend on shadowing, repetition and lengthy documents.
Hard to maintain
Documentation quickly drifts out of step with the way work gets done.
The cost shows up as duplicated effort, slower onboarding and an organisation that is more dependent on individual memory than it needs to be.
What I repeatedly deliver
Across all of my work, I repeatedly deliver three things.
Clarity
I remove ambiguity.
- Process maps
- Documentation
- Standards
- Governance
- Workflows
Capability
I help people become productive faster.
- Onboarding
- Mentoring
- Training
- Learning
- Knowledge sharing
Scale
I make expertise reusable.
- AI tutors
- Offshore capability
- Repositories
- Confluence
- Playbooks
- Standard operating procedures
02 · Case studies
Selected work in practice.
Six examples of building capability, improving ways of working and making organisational knowledge easier to use.
01 · AI enablement
View case study
02 · Business process mapping & workflow design
Read case study
03 · Capability building
View case study
04 · Operational excellence
View case study
05 · Leadership development
View case study
06 · Capability from day one
Read case study
AI-Powered Knowledge & Learning Systems
Transforming departmental knowledge into a scalable learning ecosystem using AI tutors, assessments and connected repositories.
Making Work Visible
Transforming complex operational knowledge into visual workflows that improved onboarding, governance, quality assurance, continuous improvement and organisational learning.
Building an Offshore Operations Team
Recruiting, training and mentoring an offshore team while documenting processes and transferring operational knowledge.
Introducing Structured Ways of Working
Using Jira, project workflows and Confluence practices to improve visibility, collaboration and knowledge sharing.
Developing People
Building leadership capacity through ownership, coaching, mentoring and practical opportunities to lead.
Hiring for Potential
Building stronger teams by identifying curiosity, ownership and future capability—not simply experience.
03 · Career journey
A career shaped by solving what was in front of me.
Foundation
Higher Education
Student recruitment and admissions environments built a grounding in engagement, communication and stakeholder management.
Customer thinkingCommunication
Operations
Digital Ad Operations
Campaign trafficking, optimisation and delivery developed strong process discipline and cross-functional operating experience.
Workflow managementService delivery
Improvement
Operational Excellence
A focus on workflow mapping, process documentation, continuous improvement, offshoring and operational efficiency.
Process improvementKnowledge management
Exploration
AI-enabled Knowledge
Exploring how organisational knowledge can become scalable learning and decision-support systems through modern AI tools.
AI enablementOrganisational learning
04 · How I work
Practical over theoretical.
I enjoy working where people, process and technology meet.
- 01Understand
Start with the real problem, not a predetermined solution.
- 02Listen
Speak with the people closest to the work.
- 03Map
Make the workflow and knowledge flow visible.
- 04Test
Build a useful version and learn from feedback.
- 05Iterate
Improve continuously as the work and context evolve.
Tools & platforms
Knowledge & Operations
Jira · Confluence · Airtable · Notion
AI & Creativity
ChatGPT · Codex · OpenAI · Midjourney · Runway
Development
MongoDB-Express-React-NodeJS(MERN) · GitHub · VS Code · Netlify · Render
Advertising Technology
Google Ad Manager · Reddit Ads · Spotify Ads Manager · SnapChat Ads Manager · X Ads · META Ads Manager
05 · Selected projects
Small products.
Real experiments.
A collection of independent ideas reflecting my interest in product development, user experience and practical problem solving.
01
FirstPerson.me
A platform for telling your career story, in your own words.
02InterviewMonk
A personalised interview briefing, built from the role you’re applying for.
03Featureless
A distraction-free writing space.
04StarterBP
Production-ready backend boilerplates, so you don’t have to rebuild authentication, emails or core logic from scratch.
05ClientLogoWall
A simple widget to display your client logos: clean, fast and professional.
06ShareYourKofi
A directory of Ko-fi creators.
07HeyMyBand
A modern global directory connecting musicians and bands.
06 · Professional experience
Where the work happened.
A career spanning digital advertising operations, operational excellence and student recruitment, with each chapter building on the last.
Foxtel Group
Oct 2023 – June 2026
Operational Excellence Manager Adtech
Improving operational efficiency across Adtech, Insights and Measurement through project delivery, knowledge management, offshore enablement and support. More recently, exploring agentic AI solutions for practical operational needs.
Foxtel Media
Oct 2019 – Oct 2023
Operational Excellence & Ad Operations
Progressed through Digital AdOps Manager, Advertising Process Lead and Acting Digital AdOps Manager roles before moving into Operational Excellence. Led teams, mapped workflows and improved processes, governance, documentation and cross-functional delivery.
Digital AdOps Manager → Advertising Process Lead → Acting Digital AdOps Manager → Operational Excellence Manager
Multi Channel Network
Jan 2017 – Sep 2019
Digital AdOps Manager Previously Senior Campaign Manager
Led the Ad Operations team across recruitment, training, mentoring and daily escalations, while driving improvements in operational efficiency and accuracy. Earlier managed agency, direct and programmatic campaigns across major media brands.
News Corp Australia
2014 – 2015 · 2016
Digital Campaign Manager Ad Operations
Managed digital campaigns across News Corp’s publishing network, partnering with sales, agencies, production and product teams on creative delivery, trafficking, optimisation, reporting and campaign solutions.
Southern Cross Austereo
Sep 2011 – Feb 2014
Digital Campaign Executive Ad Operations
Managed end-to-end digital campaign operations, from booking and trafficking through optimisation and reporting. Worked closely with sales and campaign teams to troubleshoot issues and support campaign performance.
La Trobe University
Jul 2006 – Jul 2011
International Development Manager Previously Coordinator, South Asia
Led student recruitment and agent relationships across South Asia, developing academic partnerships, regional marketing and admissions workflows. Managed a small team and worked with faculties to support program growth and student engagement.
I started by delivering operational work, then improved how the work was done, then improved how people learned the work, and now I'm using AI to transform how organisations capture and share knowledge.
07 · Education
Learning, formal and ongoing.
Formal study complemented by focused professional learning across technology, projects, AI and digital media.
01
Diploma in Information Technology
Full Stack Web Development
Applied development across HTML, CSS, JavaScript, Python, Flask, Next.js, Express, MongoDB and PostgreSQL.02
Project and Program Management
High Distinction
Project leadership, communication, planning and governance, including scope, time, cost, quality and business-case alignment.03
Young Achievers Australia (YAA)
Marketing & Business Management
A business skills tertiary program combining practical enterprise education with teamwork, leadership and problem solving. Elected Marketing Director and helped the team become an early adopter of internet-based lead generation.04
Bachelor’s · Biological Sciences
Selected professional learning
Introduction to Agentic AI
Responsible Artificial IntelligenceInstitute of Applied Technology - Digital · 2026
Responsible Artificial IntelligenceInstitute of Applied Technology - Digital · 2026
Generative AI & ChatGPTCodecademy · 2023
Front-End Web Development · WebflowEntryLevel · 2023
Affinity PublisherAffinity Revolution · 2024
Digital Media Certificate ProgrammeDigital Cadet · 2011
Let’s connect
I’m currently exploring opportunities across operational excellence, knowledge management, organisational learning, AI enablement and business process improvement.
I’m particularly interested in roles that sit at the intersection of people, process, knowledge and technology.
