Locked in experts
Critical know-how often lives with a small number of people.
Practical operator · Curious builder
Making knowledge
work harder.
Helping organisations scale capability
I’m Manoj. I started my career in higher education before moving into digital advertising operations and operational excellence. Over time, I became increasingly interested in how organisations work, how knowledge flows between teams and how processes can be improved. More recently, I've been exploring how AI can help make organisational expertise easier to access, learn and scale.
Operations • Knowledge Systems • AI Enablement
01 · About
Different industries.
Familiar problems.
Across higher education, digital Ad Operations, AdTech and Operational Excellence, I kept encountering the same underlying challenge: valuable knowledge was difficult to access.
It lived inside teams, relied on a handful of experts, and became harder to maintain as organisations grew. Whether the challenge involved onboarding new employees, building offshore capability, improving operational processes or documenting ways of working, the goal was often the same: helping organisations capture knowledge, build capability and scale expertise more effectively.
My work has increasingly focused on understanding how organisations operate, how knowledge flows between people, and how technology can make that knowledge more useful.
I don't come from a traditional consulting or engineering background. What I know has been learned by solving real business problems, working alongside stakeholders and continuously testing better ways of working.
15+ years of experiencePractical problem solvingContinuous learning
The recurring challenge
Organisations have knowledge.
Access is the problem.
Scattered everywhere
Documents and answers are spread across systems, formats and teams.
Slow to learn
New employees depend on shadowing, repetition and lengthy documents.
Hard to maintain
Documentation quickly drifts out of step with the way work gets done.
The cost shows up as duplicated effort, slower onboarding and an organisation that is more dependent on individual memory than it needs to be.
02 · Featured case study
From departmental knowledge to an AI-powered learning ecosystem.
An exploration into whether organisational knowledge could be captured, structured and made easier to access through AI.
Capture the source material
The process began by bringing together the fragments that describe how a department really works.
- Workflow diagrams & process maps
- Operational documentation & SLAs
- Expert discussions & walkthroughs
- Meeting transcripts & repositories
02
Living, not static
The ecosystem
Turn knowledge into an experience
AI TutorExplain · Answer · Guide
Quiz MasterValidate · Reinforce
StructuredKnowledgeSystem
RepositoryOrganise · Discover
Living SystemConnect · Maintain
Why it matters
From searching for answers to interacting with knowledge.
Traditional
- Read lengthy documents
- Shadow experienced people
- Ask the same questions
- Rely on a few experts
The opportunity
- Ask knowledge directly
- Learn in context
- Reinforce understanding
- Keep knowledge connected
Business value
Why organisations care
Organisations already possess knowledge. The challenge is making that knowledge accessible, maintainable and scalable.
Faster onboarding
New employees can learn independently and reach productivity sooner.
Reduced SME dependency
Fewer interruptions for subject matter experts.
Improved knowledge accessibility
Information becomes easier to discover and understand.
Consistent learning
Employees receive the same foundational knowledge.
Better documentation hygiene
Knowledge stays connected to operational systems.
Organisational memory
Expertise remains available even when people move on.
Scalable learning
Knowledge can support many people simultaneously.
While this project was developed in a specific organisational context, the underlying principles are applicable across many industries where knowledge transfer, onboarding and operational consistency are important.
The bigger opportunity
This was never really about AI.
It was about knowledge.
AI is a new mechanism for making organisational knowledge easier to access, maintain and scale.
As its capabilities mature, the practical opportunity is to bring several disciplines together into a more effective learning and operational system.
01Process discovery
02Knowledge capture
03Organisational learning
04AI-assisted retrieval
03 · Career journey
A career shaped by solving what was in front of me.
Foundation
Higher Education
Student recruitment and admissions environments built a grounding in engagement, communication and stakeholder management.
Customer thinkingCommunication
Operations
Digital Advertising
Campaign trafficking, optimisation and delivery developed strong process discipline and cross-functional operating experience.
Workflow managementService delivery
Improvement
Operational Excellence
A focus on workflow mapping, process documentation, continuous improvement, offshoring and operational efficiency.
Process improvementKnowledge management
Exploration
AI-enabled Knowledge
Exploring how organisational knowledge can become scalable learning and decision-support systems through modern AI tools.
AI enablementOrganisational learning
04 · Selected initiatives
Ideas put into practice.
Examples of practical initiatives that strengthened capability, visibility and access to organisational knowledge.
Building an Offshore Operations Team
Established and supported an offshore capability by helping recruit, train and mentor team members, while documenting processes and transferring operational knowledge. The model continued successfully beyond the initial implementation and became a reference point for future discussions on outsourcing and capability development.
Introducing Structured Ways of Working
Implemented Jira boards, project tracking workflows and Confluence documentation practices that improved visibility, collaboration and knowledge sharing. The approach became a benchmark considered by other teams within the organisation.
AI-Powered Knowledge & Learning Systems
Captured departmental knowledge and transformed it into a scalable learning ecosystem using AI tutors, assessments and knowledge repositories.
05 · How I work
Practical over theoretical.
I enjoy working where people, process and technology meet.
- 01Understand
Start with the real problem, not a predetermined solution.
- 02Listen
Speak with the people closest to the work.
- 03Map
Make the workflow and knowledge flow visible.
- 04Test
Build a useful version and learn from feedback.
- 05Iterate
Improve continuously as the work and context evolve.
Tools & platforms
Knowledge & Operations
Jira · Confluence · Airtable · Notion
AI & Creativity
ChatGPT · Codex · OpenAI · Midjourney · Runway
Development
MongoDB-Express-React-NodeJS(MERN) · GitHub · VS Code · Netlify · Render
Advertising Technology
Google Ad Manager · Reddit Ads · Spotify Ads Manager · SnapChat Ads Manager · X Ads · META Ads Manager
06 · Selected projects
Small products.
Real experiments.
A collection of independent ideas reflecting my interest in product development, user experience and practical problem solving.
01
FirstPerson.me
A platform for telling your career story, in your own words.
02InterviewMonk
A personalised interview briefing, built from the role you’re applying for.
03Featureless
A distraction-free writing space.
04StarterBP
Production-ready backend boilerplates, so you don’t have to rebuild authentication, emails or core logic from scratch.
05ClientLogoWall
A simple widget to display your client logos: clean, fast and professional.
06ShareYourKofi
A directory of Ko-fi creators.
07HeyMyBand
A modern global directory connecting musicians and bands.
07 · Professional experience
Where the work happened.
A career spanning digital advertising operations, operational excellence and student recruitment, with each chapter building on the last.
Foxtel Group
Oct 2023 – June 2026
Operational Excellence Manager Adtech
Improving operational efficiency across Adtech, Insights and Measurement through project delivery, knowledge management, offshore enablement and support. More recently, exploring agentic AI solutions for practical operational needs.
Foxtel Media
Oct 2019 – Oct 2023
Operational Excellence & Ad Operations
Progressed through Digital AdOps Manager, Advertising Process Lead and Acting Digital AdOps Manager roles before moving into Operational Excellence. Led teams, mapped workflows and improved processes, governance, documentation and cross-functional delivery.
Digital AdOps Manager → Advertising Process Lead → Acting Digital AdOps Manager → Operational Excellence Manager
Multi Channel Network
Jan 2017 – Sep 2019
Digital AdOps Manager Previously Senior Campaign Manager
Led the Ad Operations team across recruitment, training, mentoring and daily escalations, while driving improvements in operational efficiency and accuracy. Earlier managed agency, direct and programmatic campaigns across major media brands.
News Corp Australia
2014 – 2015 · 2016
Digital Campaign Manager Ad Operations
Managed digital campaigns across News Corp’s publishing network, partnering with sales, agencies, production and product teams on creative delivery, trafficking, optimisation, reporting and campaign solutions.
Southern Cross Austereo
Sep 2011 – Feb 2014
Digital Campaign Executive Ad Operations
Managed end-to-end digital campaign operations, from booking and trafficking through optimisation and reporting. Worked closely with sales and campaign teams to troubleshoot issues and support campaign performance.
La Trobe University
Jul 2006 – Jul 2011
International Development Manager Previously Coordinator, South Asia
Led student recruitment and agent relationships across South Asia, developing academic partnerships, regional marketing and admissions workflows. Managed a small team and worked with faculties to support program growth and student engagement.
08 · Education
Learning, formal and ongoing.
Formal study complemented by focused professional learning across technology, projects, AI and digital media.
01
Diploma in Information Technology
Full Stack Web Development
Applied development across HTML, CSS, JavaScript, Python, Flask, Next.js, Express, MongoDB and PostgreSQL.02
Project and Program Management
High Distinction
Project leadership, communication, planning and governance, including scope, time, cost, quality and business-case alignment.03
Young Achievement Australia
Marketing & Business Management
A business skills tertiary program combining practical enterprise education with teamwork, leadership and problem solving. Elected Marketing Director and helped the team become an early adopter of internet-based lead generation.04
Bachelor’s · Biological Sciences
Selected professional learning
Generative AI & ChatGPTCodecademy · 2023
Front-End Web Development · WebflowEntryLevel · 2023
Affinity PublisherAffinity Revolution · 2024
Digital Media Certificate ProgrammeDigital Cadet · 2011
Let’s connect
I’m currently exploring opportunities across operational excellence, knowledge management, organisational learning, AI enablement and business process improvement.
I’m particularly interested in roles that sit at the intersection of people, process, knowledge and technology.
